Lion Blau

SAAS Loyalty Platform

Tropee was a Web3 loyalty platform that let brands and creators turn NFT ownership into rewards and experiences—think token-gated access, contests, instant rewards, and targeted campaigns based on the NFTs a user holds. It positioned itself as an “NFT utility platform,” raised a €5M seed round, and was used by marketers to drive engagement beyond purchases.

2023 – 2024

Adidas, NFT Paris, Ledger, G-Star RAW, Sony, OpenSea

Customers, Partnerships

€5M seed round

Funding

Shipped 20,403 loyalty programs; improved claim completion by 305% and repeat participation by 84% over 6 months.

Loyalties

⚒️ A two-sided platform for brands and their communities

Tropee evolved into a SaaS loyalty platform with two clear surfaces: a participant-facing profile where fans discovered a brand’s quests, tracked progress, and claimed rewards; and a creator dashboard where brands/influencers built programs. I redesigned the builder into a calm, step-by-step flow with task templates (web, social, on-chain), reusable sections, audience rules, caps/scheduling, and real-time previews of the holder view. On the participant side, I focused on scannable tasks, progress, and points, and a clean claim experience that mirrored the preview. Together, the dual interfaces made it easy to go from idea → configured program → measurable engagement, while reducing misconfigurations and time-to-publish.

⚒️ Builder UX

Clear and intuitive interface: Ensure that your builder's interface is easy to understand and navigate, using a clean and simple design. Use familiar design elements and patterns to help users feel comfortable interacting with the platform.
Contextual guidance and help: Provide tooltips, hints, or step-by-step guidance within the builder to help users understand the purpose and functionality of each option. Offer a searchable help center or in-app support for users who need additional assistance.
Progressive disclosure: Reveal more advanced features and customization options only when they're relevant or when users express interest in them. This prevents information overload and keeps the interface as simple as possible for new users.
Drag-and-drop functionality: Allow users to quickly and easily rearrange elements within the builder using a drag-and-drop interface. This offers a more intuitive and efficient way to organize and customize content.
Visual feedback and real-time preview: Offer real-time previews of how changes will look, so users can see the impact of their customizations immediately. Visual feedback helps users understand the consequences of their actions and reduces the need for trial and error.
Undo/redo functionality: Provide an easy way for users to undo or redo their actions, allowing them to correct mistakes and experiment with different options without fear of irreversible changes.
Responsive design: Ensure that the builder works seamlessly on various devices and screen sizes, offering a consistent and enjoyable user experience.
Templates and presets: Offer pre-built templates or presets to help users get started quickly and inspire their designs. This can save time and provide a foundation for customization.
Save and autosave features: Allow users to save their work at any point and provide an autosave feature to prevent data loss in case of an unexpected issue, such as a browser crash or power outage.
Comprehensive documentation: Offer clear and thorough documentation on how to use the builder and its features, as well as any best practices or recommendations for creating and customizing content.

⚒️ Builder UX

competitor analyses

⚒️ Builder UX for Web3

User-friendly interfaces: Like other successful builders, Web3 builders aim to provide intuitive interfaces that simplify the process of creating and managing blockchain-based products. They often use drag-and-drop functionality and visual editing tools to make the experience more accessible for users without deep technical knowledge.
Integration with blockchain networks: Web3 builders are designed to seamlessly integrate with popular blockchain networks, such as Ethereum, Binance Smart Chain, or Solana, allowing users to create and deploy their products on the desired network easily.
Smart contract templates: Web3 builders often include pre-built smart contract templates for various use cases, such as NFT creation, token sales, or decentralized finance (DeFi) applications. These templates can be customized to fit the users' specific needs, significantly reducing the complexity of writing smart contracts from scratch.
NFT creation and management: Web3 builders focusing on NFTs enable users to design, mint, and manage their NFT collections. They often provide a range of customization options, allowing users to create unique digital assets with various attributes, metadata, and utility functions.
Wallet integration: Web3 builders typically integrate with popular cryptocurrency wallets, such as MetaMask or Trust Wallet, to facilitate secure transactions and interactions with blockchain networks.
Decentralized storage solutions: To ensure the decentralized nature of their products, Web3 builders often incorporate decentralized storage solutions, like IPFS or Filecoin, for hosting digital assets and metadata.
Interoperability: As the blockchain space evolves, Web3 builders are increasingly focusing on interoperability between different networks and platforms, allowing users to create products that can interact seamlessly with various blockchain ecosystems.

Flow/ Main creation